UHA Worksite Wellness

The Benefits of Strategic Wellness (vs. Companies Trying to Do It Themselves)

Written by Kim Soares on November 23, 2015. Posted in Well-Being, Featured2, Post

Do you need an external party to steer your workplace wellness initiative? Many companies are well-equipped to benefit from wellness initiatives, but researching, designing, and implementing wellness programming that actually works for the organization is a complex and resource-heavy challenge.

Here are the top reasons why organizations should consider hiring a third party for strategic wellness, rather than going-it-alone:

    1. An Unbiased Perspective On Your Unique Workplace Culture
      The first step in designing effective programming involves understanding the culture and values of your workplace. This can be difficult for many Human Resources teams as they’re involved in the day-to-day of the organization and having an objective viewpoint is challenging at best.

      Third-party organizations have an outside perspective and their years of experience in assessing workplace culture makes them well-suited to help you identify and target areas that will yield maximum results. As an outside party, your advisor does not have a competing agenda or conflict of interest. Their sole focus is to help you develop and maintain strong, sustained employee participation.
    2. Neutrality: Eliminate The Fear Of Invading Staff’s Privacy

      According to the Employee Research Benefit Institute, 33% of employees choose not to participate in workplace wellness out of fear that personal health information would be shared with their employer. These fears are almost impossible to squelch with in-house office wellness programming, and it’s one of the biggest reasons in-house wellness resources sometimes fail to get off the ground.

      Most third-party health advisors ensure the health information shared with employers is aggregated and anonymous. Management has access to only as much as they need to know to gauge the effectiveness of initiatives without divulging personal information. This assures employees they can participate without fearing their privacy is at-risk.

    3. Expertise and Access to Industry Best Practices To Keep Your Program On Track

      What is your contingency plan when staff fail to participate? What will you do when workplace competition gets out of hand? Who should you appoint as a wellness champion – wait, what is a wellness champion? How frequently should you communicate with your team about the latest offerings? These are just a few of the many questions that are bound to arise as you plan and execute your program.

      Wellness providers have experience implementing programs for all sorts of companies, and teams of all different sizes. They have tried and tested strategies for encouraging and maintaining staff engagement, and know what works and what doesn’t for different workplace settings. A wellness advisor can get your program up, and successfully running with fewer setbacks.

    4. Oversight & Accountability: Results from A Dedicated Expert

      A key part of implementing a wellness program is deciding who will be in charge. While Human Resources leaders seem like a natural fit, and sometimes they are, they may not always be the best or only choice. Not everyone has the requisite background training or education in marketing, health promotion, and these Human Resources’ staff already have full workloads and other responsibilities to manage. This common reality can make it difficult to maintain the oversight needed for a clear sense of progress.

      A third-party not only provides an experienced point-of-contact, they also have the manpower and data needed to maintain oversight as the program unfolds. They can keep you up-to-date about progress, and advise about next-steps. It’s also much easier to expect results from a dedicated program director than from someone with other projects on their plate who may be implementing a wellness program for the very first time.

    5. Foresight And Growth: Maintain Momentum

      Effective wellness isn’t just about knowing where to start – it’s also about knowing what comes next. How often should you be assessing performance and adjusting your programming? If an initiative is going well, do you keep doing what you’re doing, or try a new direction? These are questions that third-party providers know how and when to ask, and most importantly where to find the answers.

Even the most enthusiastic staff can quickly become overwhelmed by the efforts of coordinating wellness programming. Let them focus on what they do best and enlist the help of an experienced wellness third party who can dedicate the time and resources to ensuring your custom wellness program achieves the desired results.

Kim Soares

VP of Business Development

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